而从实际效果来看，AI 的介入，正是在系统性压缩营销流程中的不确定成本：减少反复修改的创意轮次、降低内容制作成本、缩短测试周期、减少投放阶段的试错损耗。在这一逻辑下，4A 的 AI 其实是不需要被中腰部客户完全“理解”的， 只需要AI 被嵌入到创意、制作、媒介与效果评估的每一个环节，它本身就成为了一种默认配置，而非额外选项。
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At the onset of the 20th century, electric cars powered by lead-acid batteries outnumbered gas-powered cars. The internal combustion engine ultimately won out, in part because those batteries had a range of just 30 miles. But Thomas Edison believed a nickel-iron battery could extend that range to as much as 100 miles, while also having a long life and recharging times of seven hours. An international team of scientists has revived Edison's concept of a nickel-iron battery and created their own version, according to a paper published in the journal Small.
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